DVD222 - The Century of the Self DVD

New light is shed on Sigmund Freud's theories of how the human mind works in this four-part documentary that examines the connections between certain Freudian principles and mass manipulation and consumerism. The program explores the work of Freud's relatives (including marketing/PR gurus Edward Bernays and Matthew Freud) and turns a keen eye on how advertisers and politicians manipulate hidden desires and fears to control human behavior.
Part 1: Happiness Machines (58:37)

Part 2: The Engineering of Consent (58:46)

Part 3: There is a Policeman Inside All Our Heads: He Must be Destroyed (58:44)

Part 4: Eight People Sipping Wine in Kettering (59:06)

Run time: approximately 4 hours

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